Cash Card Product Promotion

Explaining the features and benefits of a cash card is always a marketing challenge. When it comes to such products, people are generally set in their ways. It takes a lot for them to even listen to the message - let alone buy the message.

CrownBet opted to use an explainer video for their new product promotion. It’s captures attention, is engaging, delivers chunks of valuable information in a clear and user-friendly manner, and conveys a light-hearted tone that’s congruent with the brand’s personality.

We executed this product promotion using 2D animation. The voiceover explains the key benefits of the card, while the card itself is given its own personality as it’s ejected from an ATM and flies in and out of various scenes.