The basics of a good corporate video

A good corporate video can say a great deal about your company. It gives clients, colleagues and future staff the perfect introduction to your business. It can say as much as you want, or as little as necessary to be persuasive.

All the digital gurus say a visitor to your site needs to know, within eight seconds, who you are and what you do. What better way to get that across than with a corporate video?

Video is the way of the world. Video is how your visitors, clients and customers expect business-related communications to be delivered.

Corporate video ain’t what it used to be

There was a time, not so long ago, that the term “corporate video” conjured images of pictures of factories and lots of graphs and pie charts – the kind of thing that was aired one time at the annual general meeting.

Corporate video equalled boring.

That was before the digital age.

Everyone, these days, views so much video online that we’ve all become quite impatient with videos that don’t measure up.

The 3 secrets to corporate video production

Corporate video production is really quite simple. If you want your video to be viewed, “liked” and even shared, it must be at least one of these three things…

  • Entertaining

  • Interesting

  • Informative.

At Lumeo, we know how to do all three.

Does entertaining have to mean funny?

No, it doesn’t.

Humour is difficult. Brilliant when done well… but difficult. It can fall flat and backfire.

There are other ways to be entertaining.

At Lumeo we love storytelling. We know that every person, every business, every product, has a story to tell.

When you work with an experienced corporate video production company, it will show you how to frame your story that grabs attention and holds interest.

Lumeo’s expertise in the world of animation gives us a bit of an unfair advantage in the corporate video production arena. As you can see from the examples of our work, we can animate any story and make it interesting (like the logos at the above link), engaging, charming and persuasive.

Lumeo is a multimedia corporate video production company

You have lots of options for your corporate video production.

It can be produced on site at your place of business, at a neutral location, or in a studio.

Your video could be shot live action, or using just graphics, or entirely animated.

All, or some of these, can be used to get your company’s message across. Your professional corporate video production house should work with you to suggest what’s possible (and what’s affordable) to achieve the best result. They will be more knowledgeable than most clients and can suggest ideas you may not be aware of.

At Lumeo you’ll be dealing with experienced marketers, production and creative people who can work with you to make the most impact, generate the most engagement, and extract the “biggest bang for your buck” from your corporate video production budget.

Your brand values

We understand brand values. We know how to sensitively handle the look and feel of the brand personality you’ve invested in.

We believe a good corporate video production should exemplify everything you want your brand to stand for.

The corporate video production process

Research + Script

There are several stages involved in the creation of a corporate video production. The process starts with industry and product research.

Once we fully understand your product or service, its USP and the key messages to be communicated, we’ll get busy creating a script.

The scripting phase of video production usually goes back and forth a few times until everybody is happy, before Lumeo undertakes the storyboarding and styleframing stages.

Storyboards + Styleframes

The storyboard sketches out the script in a visual form, so you’ll know exactly what’s happening and when.

The styleframe is a visual representation of how the video will look: the colours, styles and appearance of key assets.


Finally, everything comes together. In this stage all illustrated elements are animated in time with the narration.

The result is a compelling, engaging animated corporate video that is guaranteed to simplify the way you communicate with your customers and encourage them to spread the world virally.

Voice Over + Sound Effects

The next stage involves the recording of the script by professional voice talent. Sound effects are also added to the video to add extra emotional relevance.

Lights, camera… whoa!

Just hang on a second.

The devil is, as they say, in the details. Have you given thought to wardrobe?

Casual or more formal? Both can influence your viewers perception of your company.

What about the background? Does that pot plant look like it is growing out of the presenter’s head?

These, and a hundred other small things, can make a difference.

At Lumeo, we are a professional corporate video production company who look after everything for you - from concept to final approval.

About Lumeo

Lumeo is a large corporate video production company in Melbourne, Australia but we work with clients nationwide and beyond. We have extensive experience both in understanding the marketing needs of an extraordinarily wide variety of businesses, and in providing them with effective corporate videos.