Logo animation - bring your logo to life.
Does your logo express what your company offers? Or is it just a piece of typography?
Does your logo say anything about your company’s style? Or does your competition look more creative, more stylish than you?
This is NOT the time to have your logo tucked away in the corner of your website hoping no-one will notice just how dull and dated it’s looking these days.
Conversely, if you have a logo you’re proud of (nice work!), you’ll be able to extract more value from it by adding a little motion to the ocean.
A couple of logo animations we made earlier.
This logo animation melange is proudly displayed on the client’s website. Fullscreen. Attention-grabbing.
This one received a round of applause when it was first screened at a film festival. The audience we had to impress were all film people… no pressure.
Logo animation trends and styles for you to consider
Like all things in the design world, logo styles, and the different ways they’re animated, tend to come in trends.
As of this writing (March 2019) “rotation” was a simple, basic way to add some vitality to your logo - without having to go through the potentially traumatic experience of a new logo design.
But rotation can potentially be overused.
The whole thing doesn’t need to spin like a bloody top!
A good designer can often find an element within the logo to play with. Or they can add an element outside the existing logo and rotate that.
The old “hide and reveal” trick is ever popular. Instead of showing the whole logo at once (especially those that are essentially a name in a special typeface) a part of a letter - or whole letters - are revealed initially and then… da dah…surprise! It becomes the whole name.
Logos that tell a story is another popular style. And why wouldn’t it be when designers like we have here at Lumeo can transform anything into anything? We can literally tell your story (or at least a creative interpretation of it) in a 5-10 second logo animation.
You just tell us a bit about what you do and how you do it, then step back and watch how your logo can be made to represent that.
The last word. Subtlety.
Logo animation offers so many possibilities. It is difficult not to be like a kid in a candy shop and just use every option available. But sometimes restraint and subtlety will yield the best result.
Witness this logo animation for Spanish telco Eurona.
A few symbols emanating from the “o”. A few colour changes and that’s it.
Lumeo is a large video production company based in Melbourne, but we work with clients throughout Australia and beyond. We have extensive experience both in understanding the marketing needs of an extraordinarily wide variety of businesses, and in providing them with effective product promotion videos.