Let’s say you’re thinking about a video production for your company – perhaps a corporate, “who we are and what we do” video. Or maybe a product launch video. Or perhaps, branded content, content marketing, or online marketing is what you’re after.
Regardless of what you call it, the important thing is you’ve chosen to do… da-da…a video!
We live in the age of video communication. Some are even referring to the next generation as Generation V (for video).
Cisco has projected that more than 80% of all Internet traffic will be video by 2021.
Why is that stat relevant?
It means your existing and potential clients are now, and will be, using video more and more. When they come to your site, or the next time you send them some important information, they’ll increasingly expect you to be using video.
And from an SEO perspective, your new video production will increase the likelihood of visitors spending more time on your site. They’ll also stay more engaged with your message.
At Lumeo, we help marketing people connect with audiences. And we do it by delivering emotive, branded video content.
Lumeo is a multimedia video production company
You have lots of options for your video production.
It can be produced on-site at your business, at a neutral location, or in a studio.
Your video could be shot live action, or using just graphics, or entirely animated. All, or some of these, can be used to get your message across.
Your video production house should work with you to suggest what is possible and what is affordable to achieve the best result. They will be more knowledgeable than most clients and can suggest ideas you may not be aware of.
At Lumeo you’ll be dealing with experienced marketers, production and creative people who can work with you to get the most impact, the most engagement, the “biggest bang for your buck” from your video production budget.
The art of video production
There is an art to conceiving and producing a video that hits the mark in terms of being informative, engaging and providing tangible and measurable results.
Lumeo has set itself apart from the crowd by consistently delivering a high-quality product in a timely fashion, and to budget.
Using video for online marketing
Online marketing is often seen as a tricky topic. And rightly so - there’s so much you could be doing in this dynamic space, it’s hard to keep up.
That’s why you need to make sure you’re dealing with people who have relevant digital marketing experience when you’re selecting a video production company to conceive and construct your next piece of content.
This is where Lumeo truly tops the tree.
Lumeo has a wide spectrum of experience across many industry and product category types. You won’t be dealing with someone who is “purely creative” – rather you’ll be dealing with a team who will truly understand your marketing objectives and know how to execute your video concisely and creatively.
Your brand values
Your video is going to speak with the voice of your company/organisation so (naturally) you’ll want to portray the very best possible image to your potential customers.
At Lumeo, we understand this implicitly, so you can rest assured the end product will not only be entertaining and informative, but also highly professional.
The quality question
A marketing video can boost a company’s sales and profile exponentially, so it’s no wonder so many companies are pushing into the realm of video marketing.
But there is a potential downside too as it means it is easier than ever to fall into the trap of producing a poor-quality video which can do more harm to your organisation than it can do good.
So, take the time to enlist specialist help to ensure your video is targeted, concise and guaranteed to hit the mark. No prizes for who we are referring to here.
Within budget, ahead of time
At Lumeo we know marketing budgets are tight.
So, while we have video production packages which you can choose from (great when you need a quality video, fast), many of our projects are undertaken and calculated on a custom basis - formulated entirely on your particular requirements. This way you can rest easy you are only being charged for the services you require.
The video production process
Research + Script
There are several stages involved in a video production.
The process starts with industry and product research. Once we fully understand your product or service, its USP and the key messages to be communicated, we’ll get busy creating a script.
The scripting step of video production usually goes back and forth a few times until everybody is happy, before Lumeo undertakes the storyboarding and style framing stages.
Storyboards + Style frames
The storyboard sketches out the script in a visual form, so you’ll know exactly what’s happening and when. The style frame is a visual representation of how the video will look: the colours, styles and appearance of key assets.
Voice Over + Sound Effects
The next stage involves the recording of the script by a professional voice talent. Sound effects are also added to the video to add extra emotional relevance.
Finally, everything comes together. In this stage all illustrated elements are animated in time with the narration. The result is compelling video content guaranteed to simplify the way you communicate with your customers.
What do you want your video production to include? It’s entirely up to you - all you have to do is tell us your idea and we will get to work making them a reality.
Ready to get started ?
Lumeo is a large video production company based in Melbourne, but we work with clients throughout Australia and beyond. We have extensive experience both in understanding the marketing needs of an extraordinarily wide variety of businesses, and in providing them with effective product promotion videos.