The worst kept secret in marketing today is that social media video is hot.
Not sizzling hot. Scorching hot.
At Lumeo, we specialise in social media video production – live action or animated, or a combination of the two.
This is where you’ll find strategy - and a content package - that will get you seen, noticed and most importantly, shared.
Video already accounts for around 80% of all online traffic around the world. For the foreseeable future, it will surely continue to be the primary medium through which internet users consume information.
But for your videos to connect with their target audience, they need to be at least one of the following:
Any combination of the above
Social media video production opportunities
There are many different types of video content you can post on social media:
“How to…” Videos
Interview Videos of Industry Experts or Employees
Product demonstration Videos
Explainer or Tutorial Videos
‘Getting started’ video
Company information video
Company event video
… the list goes on.
Apart from the video marketing opportunities mentioned above, a brand can:
Include videos in marketing emails
Create video-embedded landing pages or
Include relevant video in blog articles
The US advertising and marketing magazine Adweek recently ran an article titled How to Create an Effective Digital Video Campaign That Actually Converts Customers. Its message was simple…
Keep it short, get to the point and consider the vertical format.
Just like copy, your social media video needs to be engaging, interesting and unique to be effective.
So, why is video marketing so effective?
The reason is both logical and simple. We humans are extremely visual by design. If you have any doubt, consider these facts:
60,000 times quicker. That’s how much faster our brains process visuals vs. regular online text.
70% of our body’s sensory receptors is in the eyes!
That makes visual storytelling critical to effective digital marketing and branding via search engines and social media.
Track your result
The modern marketer wants actionable data and social media video delivers.
With traditional media, specific metrics are difficult to articulate.
But when using video content, marketers can track the exact point when consumers stop watching.
They can tell how many full and partial views a video has had and how often a video actually generated leads or sales.
Tracking software like Google Analytics allow marketers to track more efficiently how their video content is performing.
The big backlink
Once you’ve engaged Lumeo for your social media video production and you have your video in-hand, you’ll want to publish it to all of the major social media channels.
When it comes to video content marketing, posting your videos to YouTube is a good first place to start.
YouTube is, of course, the second-largest search engine after Google.
And you’re probably aware it’s actually owned by Google. But here’s the thing - the Google search engine ranks YouTube as a “high authority” website.
When you post to YouTube you can also embed it on your website, landing page or blog, and use the video description to signpost related web pages you’d like to highlight. Win.
Why you should be considering Social Media Video production - right now
Take a look at the chart below. Social media video production is experiencing exponential growth. It’s how your customers expect to receive information from you.
As long as you’re offering something of interest or value, your customers will accept and even share your videos via social media.
Need hard numbers? In Australia, fueled by strong growth in video, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year.
Animation vs live action for social media video production
Lumeo produces both live action and animated video content.
And while we adopt a “horses for courses” attitude when helping our clients with their video production plans, our background in explainer video (we were creating these before social media video was a “thing”) means we understand the power and charm of animated video.
Psychologically, we associate animation with childhood memories. That nostalgia tends to block out negative emotions and barriers in the brain.
This means your viewers are more likely to view your product in a positive light when presented with animated video.
Animation is also great for simplifying complex ideas and messages. If you engage your target audience with your content, they’re more likely to click on your ad. Studies show that having a well-made animated video on a landing page can increase conversion rates by as much as 70 percent.
Social media platforms such as YouTube and LinkedIn have made it easier than ever before to share video. Animation is particularly mobile-friendly, and over 60 percent of internet activity now takes place on mobile devices.
This gives your video a greater potential for going viral.
Lumeo is a large video production company based in Melbourne, but we work with clients throughout Australia and beyond. We have extensive experience both in understanding the marketing needs of an extraordinarily wide variety of businesses, and in providing them with effective product promotion videos.