5 Questions to Ask Before Your Next Corporate Video Production
You need a corporate video - great! Now what?
If you’re like a lot of businesses, you probably have an awesome idea but don’t quite know how to get it into production.
Here are five of the most important questions to ask (and answer!) before requesting a proposal on your next corporate video production.
1. What do you want to achieve?
It can be easy to get caught up in the possibilities of creating a beautiful, new video.
It will give you a centrepiece for your website and social media campaigns.
It will make you look good.
But there needs to be a goal in place if you want to ensure your video is a success.
The goal could be to:
Whatever the purpose, write it down. This will help guide every other decision made on your project.
For example, if you wanted to generate awareness on social media, your social media video requirements could be markedly different depending on the platform used (Facebook, Instagram, etc).
How? Different platforms call for different video formats (horizontal, square, landscape) and even different durations (should it be a 6-second pre-roll, a 15-second ad, or a longer piece?).
This is where the input of an experienced animated video studio like Lumeo is vital.
Your production partner should be more than masters of their craft - they need to be able to advise on the best approach to your video production based on what you want to achieve.
2. Do you have a preferred animation style?
Having an idea of your preferred animation style (ideally one that suits your brand!) will put you streets ahead of most businesses when engaging a corporate video production studio.
It will save you mountains of time in the early stages of your project by creating a shared understanding of the visual look and feel you’d like to follow.
There are too many styles of animation to list here, but some of the most popular are outlined below:
If you see an animated video anywhere that showcases the style you’d like to emulate, be sure to copy the link and forward to your animation studio during the briefing phase.
The more references you have, the better your studio will understand what you’re seeking, and the more closely they can meet your needs to create the best animated video in Australia
3. Should you work with an Australian animation studio?
Admittedly, we’re biased when it comes to this question. But hear us out.
We sometimes see businesses choosing to work with offshore studios because of perceived cost savings.
On the surface, it makes sense. But what often escapes consideration is the quality of the finished product, and the additional hours in project management required when working with an international provider.
Melbourne animation studios like Lumeo have entire in-house teams dedicated to managing your production, scriptwriting, voice-overs and audio needs, and designing and animating your video.
In fact, Lumeo is better placed than the competition because we’re the little brother of Australia’s largest short-form animation studio, Jumbla. We work in the same office, share a communal coffee pot, and divide responsibility for walking our family greyhound, Spaghetti.
We also have access to their creative talent… which means you have access to their creative talent. Cool.
4. What is your budget?
The million dollar question - what’s your budget?
It’s the single most important factor when it comes to your corporate video because it has a direct impact on the style used.
For example, a complex 3D animation will chew up a lot more hours in planning, design and animation than a simple infographic. It’s more technical and typically requires the use of senior designers.
When your Australian animation studio knows your budget, they can suggest approaches to give you the best value for your spend.
On the flipside, it’s important that your studio of choice provides up-front pricing and details of package inclusions so you have a good idea of what your budget can cover - and what you’ll get in return - before investing time connecting via phone or email.
5. Do you have a plan to market your corporate video?
It happens time and again - we see businesses come to us for a beautiful video, they love the result and promptly plonk it on their website, where it lives in eternity gathering dust.
If you truly want to extract the most value, attention and engagement from your video, you’ll need to consider a video marketing strategy on how you’ll use it once it’s finalised.
Some quick and easy ways to get the biggest return on investment when commissioning a corporate video strategy include:
Some quick and easy ways to get the biggest return on investment when commissioning a corporate video include:
Posting on your website.
Posting across your social media channels.
Providing the video to your employees and giving them the option to post on their networks.
Taking screenshots from your video and posting them individually on social media.
Showing your video at internal business meetings.
Using your video as part of your sales process.
Linking your video in business email campaigns.
Using your video when pitching to other businesses.
Showing your video at events.
By investing a little time planning where you could use your video (beyond its original destination), you’ll likely uncover opportunities that hadn’t previously been considered.
So, you’ve outlined your goal, collected some references, set your budget, decided you want to work with a local video production team in Australia, and mapped out a brief video marketing plan.
All you need now is an experienced animation studio to work with.
Even if you’re still working through your planning, we’re here to help. Lumeo takes the guesswork out of animation.